TechSmith Motion (iOS)
Workflows, Visual Design, Branding, Strategy
TechSmith Motion began as an experiment aimed at helping customers quickly produce "b-roll" footage to make Camtasia video projects more engaging. I worked closely with Camtasia stake holders and marketing and to develop a deep understanding of user goals and desires. Through cross-product collaboration and countless iterations, we built a simple workflow that gives users the power to create an engaging video with dynamic visual effects and messaging with images or video on their phone. Motion also gives users the ability to produce sharable videos for social media advertising.